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3 Point Roadmap

During our 2010 Marketing Plan Webinar sponsored by OBCAI on November 4th we’re going to walk you through the process of creating the optimal 2010 marketing strategy. Our......

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About PMG

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We have assembled a world-class team of industry experts to provide you with the highest quality service.

Andrea Pirrotti is a marketing industry veteran. She has been running successful marketing programs in categories that span from commercial real estate to health related products, to online viral communities and luxury products... and everything in between. 

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She looks forward to sharing her insights and engaging in a robust dialogue with you to enhance your marketing efforts. Here's a little more about who she is:

 

Andrea Pirrotti is a ROI-driven marketing maven with proven successes in creating, executing, monitoring and optimizing marketing programs in a full range of industries.

 From of 1999 to 2005 Andrea worked for The Regus Group and ultimately served as Vice President of Global Marketing in charge of 750 locations across 60+ countries. She was the marketing lead and member of the executive team that fueled the firm’s growth from $200 million to $1 billion in revenue over a six-year period. During her tenure she crafted the marketing strategy for Regus’ IPO, the firm’s product, location and country launches, bankruptcy (and early emergence) and acquisitions. She has been consulting in the industry ever since.

 In addition to her experience in the business center world, Andrea served as the outsourced head of direct sales and marketing for Helicor where she re-launched the StressEraser, a FDA regulated biofeedback device. She exceeded sales and costs per acquisition targets while achieving an exponential increase in sales volume year on year.

While at Antares, a private equity firm with $5 billion in real estate assets, Andrea reduced marketing costs by 62% while increasing leads by 35%. Notable press placements include: VH-1, Fortune, CNBC, The Wall Street Journal, The New York Post, The New York Times, Alpha Magazine and Deal Maker.

From 1991-1999 she headed up marketing for the Technology, Communication and Entertainment tri-state group at Ernst & Young LLP, Graduate programs at the Princeton review and served in Product Management roles at WarnerVision (now Warner Home video) and Gramavision records.

Andrea received a BS in Communications from Boston University and an MBA in Marketing from Pace, Lubin School of Business. She lives in Fairfield, CT with her husband Johnny and their newest addition to the family – baby Johnny and Sophia.