In our dynamic marketplace a strategic and nimble approach to marketing is the optimal solution. Be assured, a shotgun approach to making yields death by 1,000 cuts. The Pirrotti Marketing Quadrantsprovides the foundational roadmap for us to build your customized plan. Our services are broken out according to the quadrants. Let us know what your business objectives are and well map out the plan to get you there.
Competing on fully furnished, staffed and equipped offices? If yes, youre commoditizing your offering-leaving price as the only lever to pull during your sales process. Discover your unique bundle of promises (uBOP). Those promises that you deliver day in and day out rendering your prospects next best alternative irrelevant. Our swift analysis will identify your uBOP that you will incorporate in all your marketing materials from the web. Now, youll have more to compete on than 4 months free!!
Create a killer marketing plan. Your plan will include tried and true tactics that have filled seats across the globe. Your plan includes the must have tactics by target audience (referral partners, prospects and clients), with details regarding messaging and frequency. Master these basics and youll hit a home run in 2013. Once youve executed the basics, do not pass GO until youve executed every tactic on this flow chart.
The reason why many workspace providers are getting killed on price is because they do not have a robust product line to support their prospects unique needs. Therefore, many resort to dropping price on their core office product. During this process we will custom build a unique product staircase to fulfill your prospect and client needs. Each product includes a compete description of the features and potential bolt on products and service to maximize the revenue generated from your space.
I have heard one too many times that some thing or another didnt work. When I ask what the ROI is, the provider has no idea. Thats because they didnt have systems in place to measure activity. It doesnt matter whether you are using excel or a robust CRM to keep track of leads and sales, we have a process to effectively assess program effectiveness.
Stop guessing! Weve done the usability tests. We know what your prospects are looking for and what makes them pick up the phone to call or submit their name for more information. Your site will be based on best practice and your brand will sing through.
We look at sales through the eyes of the brand. We have developed marketing programs to support sales in achieving conversion at every touch point. Our trainings are practical and actionable. Well pump up your sales team and generate immediate results.
Prospects still love paper. Well created print collateral including brochures, center one-sheets and product overviews aid in increasing conversion. And dont worry; your creative suite can easily be transformed to work online and in email for those that want e-versions. Have it all and look your best.
Empower your sales team with the letters/email communication that drive conversion. Well walk your customer path and craft communication to support each touch point.
This is a very powerful tool to ensure you are increasing the likelihood of conversion at each touch point and to ensure that all touch points are on message with your brand.
We know a thing or two about opening new centers. We provided the marketing fuel to open one location a week for 18 months. Allow us to share what we know with you.