Marketing Fuel for Business:

Driving revenue with optimal ROI is in our DNA. Tell us what your business objectives are and we’ll map out the marketing plan to get you there. It’s that simple.

Road tested over 20+ years, across 65 countries and 323 US Cities. Injecting marketing fuel into your business today.

Call (203) 255-0850 to get started.

“…First of all, your knowledge about marketing and brand integrity far surpasses anyone we have worked with in the past. I know that my team will do a better job today…as a result of spending time with you. Thank you for bring your expertise to us.”

Kathlene Buchanan, President and Founder at Metro Offices

“Quite simply, Andrea is WONDERFUL in everything that she does…I highly recommend Andrea to any company, new or old, that is looking to enhance their marketing efforts.”

Nathan Jansch, Owner and President at The Boardroom Executive Suites

“PMG presented a full days training…It was one of the best training meetings we have had, informative, thought provoking and entertaining!”

Mike Howard, President at American Executive Centers

“We are extremely happy with the results and materials which Andrea has provided to us and would recommend her to anyone involved in the business centre industry.”

Kane Willmott, Co-Founder at iQ Office Suites

“I have used Pirrotti Marketing on many occasions to assist me with my company’s marketing and advertising efforts and will continue to do so in the future. Andrea brings with her a very deep understanding of the Executive Suite industry and a wealth of creativity and advertising “know how”. I highly recommend Pirrotti Marketing!”

Dave Taylor Franchise Owner at YourOffice USA

“It is my distinct pleasure to provide this recommendation for Andrea Pirrotti. She is the consummate professional…Anyone who engages her, I’m sure, will hit the jackpot, just like I did.”

Ray Lindenberg

“Andrea is a marketing maven who always delivers quality. She’s a true professional with clear cut ideas that are easy to implement.”

Carrie Gates, VP of Leasing & Marketing at Barrister Executive Suites
Custom Solutions

Take the guesswork out of your marketing programs.

Our program has been rolled out and empirically tested for more than a decade across 75 countries.

Tap into a powerhouse approach that drives revenue while yielding a maximum return on your investment.

The Process

In our dynamic marketplace a strategic and nimble approach to marketing is the optimal solution. Be assured, a shotgun approach to making yields death by 1,000 cuts. The Pirrotti Marketing Quadrantsprovides the foundational roadmap for us to build your customized plan. Our services are broken out according to the quadrants. Let us know what your business objectives are and well map out the plan to get you there.

Developing your Brand

Competing on fully furnished, staffed and equipped offices? If yes, youre commoditizing your offering-leaving price as the only lever to pull during your sales process. Discover your unique bundle of promises (uBOP). Those promises that you deliver day in and day out rendering your prospects next best alternative irrelevant. Our swift analysis will identify your uBOP that you will incorporate in all your marketing materials from the web. Now, youll have more to compete on than 4 months free!!

Creating the optimal Marketing Plan

Create a killer marketing plan. Your plan will include tried and true tactics that have filled seats across the globe. Your plan includes the must have tactics by target audience (referral partners, prospects and clients), with details regarding messaging and frequency. Master these basics and youll hit a home run in 2013. Once youve executed the basics, do not pass GO until youve executed every tactic on this flow chart.

Creating your Unique Product Line

The reason why many workspace providers are getting killed on price is because they do not have a robust product line to support their prospects unique needs. Therefore, many resort to dropping price on their core office product. During this process we will custom build a unique product staircase to fulfill your prospect and client needs. Each product includes a compete description of the features and potential bolt on products and service to maximize the revenue generated from your space.

Establish your Key Performance Indicators (KPI)

I have heard one too many times that some thing or another didnt work. When I ask what the ROI is, the provider has no idea. Thats because they didnt have systems in place to measure activity. It doesnt matter whether you are using excel or a robust CRM to keep track of leads and sales, we have a process to effectively assess program effectiveness.

Website Design and Development

Stop guessing! Weve done the usability tests. We know what your prospects are looking for and what makes them pick up the phone to call or submit their name for more information. Your site will be based on best practice and your brand will sing through.

Sales Training

We look at sales through the eyes of the brand. We have developed marketing programs to support sales in achieving conversion at every touch point. Our trainings are practical and actionable. Well pump up your sales team and generate immediate results.

Collateral Materials Including Brochures, Sales Sheets and More

Prospects still love paper. Well created print collateral including brochures, center one-sheets and product overviews aid in increasing conversion. And dont worry; your creative suite can easily be transformed to work online and in email for those that want e-versions. Have it all and look your best.

Sales Lifecycle Letters

Empower your sales team with the letters/email communication that drive conversion. Well walk your customer path and craft communication to support each touch point.

Mystery Shopping

This is a very powerful tool to ensure you are increasing the likelihood of conversion at each touch point and to ensure that all touch points are on message with your brand.

New Center Opening Package

We know a thing or two about opening new centers. We provided the marketing fuel to open one location a week for 18 months. Allow us to share what we know with you.